News

E S Robbins Offers Innovative and Attractive Floor Protection Solutions

Muscle Shoals, AL (January, 2008)—E S Robbins Corporation, with 40 years of experience as one of the largest manufacturers in the United States of chairmats, carpet protectors, and desk pads, will feature its innovative line of floor protection solutions at Surfaces, in Las Vegas, Jan 30 – Feb 1, 2008.

The company is introducing the DaVinci chairmat line combining the science of work with the beauty of design.  These smooth-textured, ultra clear mats use the patented AnchorBar® staggered cleat system, for an attractive mat that is designed to stay securely in place while requiring 69 percent less effort to roll within the workspace. 

E S Robbins’ exhibit will feature its two award- winning Cascade Chairmat   merchandising systems.  The larger, two- sided system displays either flat or foldable chairmats in a vertical presentation and the smaller system is dedicated exclusively to the company’s foldable chairmat products.  Both units allow easy access and versatile showroom display, occupying a small retail footprint.

Visit the E S Robbins’ booth to see the patented AnchorPro® carpet protector with an innovative four-way cleat system that gently locks into carpet  eliminating shifting and buckling while protecting high traffic areas. Now available in pre-cut lengths conveniently packaged for retail sales, as well as in bulk rolls which can be cut to custom lengths.

In addition, E S Robbins offers custom cut chairmats to fit specific space requirements as well as uniquely styled designer mats.  Complete information and specifications on the entire product line are available by visiting E S Robbins at Surfaces Booth G2617, (lower level), at www.esrchairmats.com, by phone 1-800-633-3325 or e-mail info@esrchairmats.com.

E S Robbins' Chairmat Displays Win Dual Awards

Muscle Shoals, AL, (October 5, 2007) - An innovative display system for chairmats created by E S Robbins Corporation was awarded both gold and silver honors in the Design of the Times display contest at the 2007 In-Store Marketing Expo in Chicago. The Design of the Times Awards Competition recognizes the in-store-marketing industry's best displays and retail promotions.
 
E S Robbins received the awards for the two displays that make up the company's patented "Cascade" merchandising system.  The gold award went to the larger display, designed to hang flat chairmats in a vertical presentation.  The silver award went to the smaller display unit that features the company's patented folding chairmats.  Both displays rotate, allowing retailers to merchandise chairmats on the sales floor in an attractive, easily accessible and cost-efficient manner.
 
E S Robbins President, Edward S Robbins, III, said the recognition validates the company's commitment to redefine the chairmat category.  "We have created an entirely new way to present our chairmats to the market, and retailers and consumers have both responded with very positive feedback. Winning these design awards is just the icing on the cake."
 
The award-winning displays were judged by 100 leading marketing and retailing experts on their creativity in design, compatibility to the retail environment, and proven track record. Cascade chairmat displays are featured at retail outlets throughout the United States, including Staples office product superstores.  The company's chairmats and display systems are also distributed globally in Europe, Australia, Canada and Mexico.
 
ABOUT E S ROBBINS OFFICE PRODUCTS- E S Robbins Corporation is a leading manufacturer and marketer of high quality, innovative, chairmats, deskpads, and floor protection products for home and office. For additional information, visit www.esrchairmats.com.

E S Robbins Introduces Floor Protection Products

Muscle Shoals, Ala., (May 8, 2006) – E S Robbins, Corp., one of the leading manufacturers of PVC products in the U.S., has reorganized their flooring protection segment, extending and improving their product line. Now, to complement their lines, a new range of enhanced floor protection products and merchandising programs are available to flooring retailers. The latest additions include the Cascade Chairmat Program and AnchorPro™ Carpet Protector.

An industry first, the company’s Cascade Chairmat Program offers stylish and functional chairmats with display systems designed to increase profits for commercial and residential sales. Chairmats are a natural add-on sale for commercial carpet customers who recognize the necessity of office workstation chairmats. “We know there is a demand. Flooring retailers have had their commercial customers ask for chairmats,” explains Edward Robbins III, company president, “Until now, they had to send their customers to an office supplies store, losing out on the sale.” Including the chairmat with the flooring purchase is a convenience for customers and a boost for each sales transaction.

Residential home offices present a fast-growing market for chairmats. More consumers are adding home office space and they like that chairmats make it easier to move around the desk area, while protecting their floor from wear and tear. Retailers can generate sales based on functional benefits and strengthen their position as trusted vendor by emphasizing the protective qualities. During a recent in-home testing program, 100 percent of participants indicated that they would use a chairmat if their flooring retailer recommended one.

While chairmats have been recommended by various carpeting manufacturers for some time, this is the first merchandising option that suits the flooring market. The Cascade Program has display racks specifically designed to complement the flooring retail environment and features an extensive product line. E S Robbins chairmats come in a variety of sizes, shapes and thicknesses, allowing the retailer to guide customers to the chairmats that work best for their flooring style and budget.

The company’s flooring protection line also includes AnchorPro™ Carpet Protector. “We are re-inventing the vinyl carpet protector category,” Mr. Robbins explains, “with quality formulations and a patented four-way cleat system. Our carpet protector provide the look and performance that customers have been missing.”

Suitable for commercial and residential applications, AnchorPro Carpet Protector uses a proprietary design involving a pattern of cleats extending in four different directions.  The result is a snug, immovable adherence to the carpet. The protector stays firmly in place, even in areas of constant, heavy foot traffic. When removed, the cleats release from the carpet with no damage to the carpet fibers. In a recent survey, consumers rated AnchorPro Protector highest in appearance, performance, and purchasing preference. Flexible enough to easily move around for temporary application, AnchorPro also has the strength and unobtrusive appearance for long-term use.

Flooring retailers can add flooring protection products to their showroom with very little space or cost. E S Robbins designed the Cascade Chairmat Display Systems for the specialty showroom. Freestanding, rotating displays have a small footprint and feature two styles, for foldable or flat chairmats. AnchorPro Protector is available in rolls that integrate easily into standard runner display systems or with E S Robbins displays designed to match the Cascade style.

Mixing product standards with new innovations, E S Robbins has revitalized the flooring protection line. These products are immediately available for the flooring retail market.